"It is the single word
that reveals the way a particular epoch thinks"
"It is through language that we are able to convey, challenge and negotiate meanings, as well as form concepts, in order to make sense of and structure the world around us. Words that are central to a culture represent the key to understanding how a society takes on new meanings and how these changes reflect values of society"
"Keywords are focal points around which entire cultural domains are organized (...). You can’t read political history off from dictionary definitions, words meanings are in fact among the most sensitive and underused detectors for registering what’s going on in the world – political, social, and mental"
"Otherness (…) is not something ontologically given once for all: as for identity, it is a cultural construction which uses images, symbols, stereotypes and, indeed, words. And as it can be constructed, it can be deconstructed and problematized"